Skip to content

Yes Air

Branding a Breath of Fresh Air

For YesAir’s product launch, I crafted a clean, modern logo and a suite of fresh visuals to introduce their new line of air purifiers. The goal was to convey purity, innovation, and trust, giving this startup a confident presence from day one.

Deliverables

Branding Print
YesAir air purifier maketing materials: Logo of "yesair" with a blue stylized letter Y and the word "yesair" in gray on the left side, next to a smiling woman leaning back with her hands behind her head, sitting on a couch near a bright window.
YesAir air purifier maketing materials: Two women wearing t-shirts with a blue and turquoise "yesair" logo and text on the chest; one woman wears a white t-shirt and blue jeans, the other wears a navy blue t-shirt and blue jeans, both posed against a light blue background.
YesAir air purifier maketing materials: Split image: Left side shows a man wearing a white polo shirt and blue cap, both with a blue "yesair" logo, using a handheld device. Right side shows a blue and white delivery van with the same "yesair.com" branding and logo on its side and hood.
YesAir air purifier maketing materials: Close-up of a white YesAir air purifier against a blue background, showing the circular air vent with a digital display and control buttons, and the brand logo on the main body.

Amazon.com graphics

YesAir air purifier maketing materials: Image of a happy family with a woman, a man, a child holding a ball, and a dog in a bright living room with an air purifier in the background. Overlaid text reads: "Checks all of the boxes" with a checklist including Medical Grade Filtration, Captures Ultra Fine Particles, Elegant Looking, User-Friendly Control Panel, and Ergonomic Design (27.8" H).
YesAir air purifier maketing materials: A white cylindrical air purifier labeled "yesair" measuring 11.8 inches wide and 27.8 inches tall is next to a sitting pug dog on a white fluffy rug in a bright room with a bed in the background. Text reads "Elegantly designed. Built to last." Below, icons indicate the product weighs 23 lbs and is made of powder-coated steel.
YesAir air purifier maketing materials: Smiling woman in a light blazer with arms crossed on the right; text on left reads "Strong protection reduces allergy & asthma triggers" with icons and list: Allergens, Smoke, Toxins, Household Dust, Multiple Chemical Sensitivities, Animal Dander.

Brochure

YesAir air purifier maketing materials: Tri-fold brochure for Yesair showing the product's circular digital display with air quality indicators on a blue background, with text "say hello to yesair" on the front and images and information about the air purifier inside.

Product Manual

YesAir air purifier maketing materials: Close-up of a "yesair" air purifier user's guide for model YES-1000, placed on a glass table next to a laptop keyboard. The booklet cover shows an image of the cylindrical air purifier.
YesAir air purifier maketing materials: Two-page spread of a product manual with a beige carpeted floor and blue upholstered chair with red pillows on the left side and a white cylindrical YesAir air purifier on the floor. Left page shows the table of contents in blue and black text on a white background. Right page contains important safety information in sections titled Placement of the unit, Installation, Moving, While In Use, and Warnings in black and blue text on a white background. Certification logos for CARB, FCC, and ETL are.
YesAir air purifier maketing materials: Two-page manual spread. Left page titled "Warning (Continued)" lists safety instructions in bullet points, including not changing the filter during operation, avoiding dropping the unit, not placing heavy objects on the power cord, avoiding climbing or sitting on the unit, not spraying insecticides nearby, using the correct electrical socket type, grounding plug instructions, electric shock risk warnings, and household use only. Right page titled "System Identification" shows a tall cylindrical air purifier labeled "yesair." Labels point to parts.
YesAir air purifier maketing materials: Two-page product manual spread for the YesAir air purifier. Left page shows a black remote control with labeled buttons including power, fan speeds, ionizer, child lock, sleep, WiFi, timer, and auto modes. Text explains the remote works up to 19 feet at a 45-degree angle. Below the remote are icon explanations for buttons such as ON/OFF, Sleep, WiFi, Timer, Speed 1-4, Smart, Ionizer ON/OFF, and Child Lock.
YesAir air purifier maketing materials: Image of an air purifier display panel labeled with features including PM2.5 Index, Ionizer, Air Quality Level, Fan Speed Level, Humidity & Temperature Display, WiFi Indicator, and Air Quality Indication Light Strips. The panel has buttons for Speed, WiFi, Auto mode, Power On/Off, Reset, and Sleep. The surrounding text explains display features, PM2.5 index and scale (Excellent Blue 0-12, Good Green 13-35, Fair.

Shipping Cards

YesAir air purifier maketing materials: Two light blue and white cards on a blue background. The top card says "yesair Thank you for your order!" and includes social media icons for Facebook, Instagram, and X with the handle @YesAirPurifiers, plus an email address. The bottom card shows a hand holding a smartphone with a review form on the screen, two QR codes for leaving reviews on YesAir.com and Amazon.com, and the text "just 30 seconds!" with star graphics.
YesAir air purifier maketing materials: Two angled, overlapping informational cards on a blue background. The left card is titled "Experiencing problems?" and lists issues like item not as described, damaged, or missing, urging customers to contact support before returning the item. It includes customer support hours, an email, two QR codes, and a photo of a smiling woman with a headset. The right card is a "Set-Up Guide" outlining steps to place and operate a YesAir machine, with notes on removing plastic coverings before powering,.

View more projects

Aviation lawyer Kreindler marketing materials: Tablet screen showing the Kreindler law firm website homepage with headline "No one has helped more 9/11 victims than Kreindler," a NYC skyline background, and statistics about clients and settlements at the bottom; held by two hands against a dark background.

Kreindler

/ Website